Marketing Manager (part-time, contract)
Sofar Sounds
Marketing & Communications
New York, NY, USA
Posted on Mar 20, 2025
Sofar Sounds is a global community that connects creatives and audiences through unique and intimate experiences. We bring people together to create space for discovery, community and connection in non-traditional, unexpected places across 78 countries and growing.
We are deeply passionate about the work we do. When we’re not working, you can probably find us at a live show or telling anyone in earshot about the new song we can’t stop listening to. Discovering and supporting artists gets us out of bed every morning – and knowing that we’re creating memorable, intimate fan experiences worldwide drives our work forward.
THE ROLE
As the Marketing Manager for NYC you will develop marketing strategies and optimize marketing levers to achieve growth in your city. You will use social media and guerilla marketing tactics to reach and grow a large, diverse and progressive audience in our city – and help ensure our local shows are the go-to place for people to discover new talent.
You’ll work closely with Sofar’s Experiences team to ensure we’re focused on the needs of our community and executing on campaigns and overall brand strategy. Reporting into the NYC General Manager, this is an incredible opportunity for people who are passionate about marketing, live events, customer experience, and building community.
Please note that this is a part-time, freelance role for 4 months. It may require on-call, night and weekend availability.
What you'll do:
- Build local marketing plan to maximize ticket sales, including digital, grassroots, community, and traditional marketing tactics
- Create and execute strategy for merchandising (visual, copy) the shows on our website to maximize ticket sales in your city
- Develop and execute on our social media strategy, and supervise asset creation and community management for our NYC social channels, jumping in to create engaging content where needed
- Work in partnership with our Lifecycle Marketing Manager to create email and SMS campaigns which feel relevant and local to your community
- Create and execute boosted social media campaigns to drive ticket sales
- Activate local partners and execute tailored marketing initiatives (influencers, affinity organizations, community groups, local businesses) to bring in new audiences and boost brand awareness
- Find new potential marketing channels and partners to drive awareness of the Sofar brand in your city
- You’ll be a key local leader, working across the Sofar team to keep growing the Sofar community in ways consistent with Sofar’s values.
Who you are:
- You have 2+ years of experience owning and developing marketing channels around artist discovery, live events, or local neighborhood content
- You have an innate understanding of how to communicate with people via social media and IRL, and know how to create buzz around events.
- You have a pulse on the most up-to-date social trends and the shifting cultural landscape for the younger generation of tastemakers
- You possess a natural love for storytelling, you’re a natural copywriter and know how to hook an audience
- You understand what content hits on what platform, have experience with community management, and feel energized by testing, growing, and evolving our social presence.
- You are super resourceful and driven – you possess exceptional time and project management skills, and thrive on a challenge.
- You have experience in photo/video editing within Canva, Capcut, etc.
- You have a deep and demonstrated commitment to supporting a vibrant and diverse creative community in your city.
If our mission and job opening resonate, you're encouraged to apply even if your experience doesn't precisely match the job description. We are committed to creating a culture of belonging and building a diverse team that reflects a variety of lived experiences, perspectives, and skills.
